How to check what ChatGPT says about your brand.

Open ChatGPT with web search enabled. Then ask it the questions your customers actually ask when they’re looking for something in your category. Not 'what do you know about [Brand Name]' — that gives you a general summary. You want recommendation queries: 'What’s the best [your category] for [your typical customer]?'

Look for three things in the response. First: are you mentioned at all? If you're not in the answer, you have an AI visibility problem. Second: if you are mentioned, how are you described? Is the description accurate? Is it favorable? Does it match how you'd describe yourself? Third: what sources did it cite? Click them. The sources it pulls from are the content shaping its view of your brand.

Run the same query in Claude, Gemini, and Perplexity. You’ll often get meaningfully different answers. One platform might mention you prominently while another ignores you. One might describe your pricing as 'affordable' while another calls it 'premium.' These inconsistencies are worth knowing about.

The limitation of doing this manually is that it’s a snapshot. AI responses shift as models update and new content gets indexed. A result you checked last month might look different today. That’s the case for monitoring it regularly — which is what Geode automates.