The Bober Blog
Things worth reading.
We write about AI search, brand visibility, and occasionally the experience of building a small software company.
Latest posts
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Your SEO ranking doesn't matter to ChatGPT
How AI recommendations bypass search rankings entirely — and what that means for your brand.
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What is AI brand visibility?
A plain-language breakdown of what it means for your brand to be visible in AI search — and how to measure it.
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How to check what ChatGPT says about your brand
A practical guide to finding out how the most popular AI describes you — right now, for free.
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AI search vs Google: where your customers actually search
The numbers are moving faster than most brands realize. Here's what the shift looks like in practice.
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The AI visibility gap
Why most brands have no idea how AI describes them — and why that's a bigger problem than it sounds.
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